1. Chairman
Prof. Eunju Ko, President, GAMMA (Yonsei University)
2. Conference Co-Chairs
Prof. Roland T. Rust (University of Maryland)
Prof. Pedro Mir (ISEM Fashion Business School)
3. Academic Excellence Committee Chair:
Prof. Charles R. Taylor (Villanova University), Editor-in-Chief, International Journal of Advertising
4. Public Relationship Committee Chair:
Prof. Teresa Sádaba (ISEM Fashion Business School)
5. General Secretary
Prof. Kyung Hoon Kim (Yonsei University)
6. Associate General Secretaries:
Prof. Juhyun Kim (Kyungsung University)
Prof. Huanzhang Wang (Jiangnan University)
7. Local Arrangement Committee Co-Chairs:
Prof. Silvia Perez Bou (ISEM Fashion Business School)
Mrs. Maria Martin Montalvo, Director of Institutional Relations (ISEM Fashion Business School)
8. Editor of Proceedings
Prof. Miyea Kim (Changwon National University)
9. Assistant to the General Secretary
Dr. Qi (Jasmine) Jiang (Yonsei University)