From the Conference Co-Chair

Dear Attendees,
Welcome to the 2026 Global Fashion Management Conference!
The GFMC has established itself as the world’s leading fashion management conference, and draws many of the leading scholars in the field.
Once again, the organization by Professors Kim and Ko at GAMMA will be excellent, and academic leaders in the fashion management field will explore the state-of-the-art.
The striking colors of Spain make Madrid an ideal setting for the 2026 Global Fashion Management Conference.
I look forward to seeing you there.
Best,

Roland T. Rust, Ph.D.
Conference Co-Chair
2026 Global Fashion Management Conference at Madrid
Vice President of Publications, American Marketing Association
Global Relationship Committee Chair, GAMMA
Distinguished University Professor & David Bruce Smith Chair in Marketing
Robert H Smith School of Business
University of Maryland
USA