Call for Papers:
“Fashion in Tourism Communication and Marketing” Track
2026 Global Fashion Management Conference at Madrid
For the Tourism Review Special Issue
Extended Submission Deadline: January 31, 2026
https://2026gfmc.imweb.me
We are delighted to announce the call for abstracts for the dedicated track on "Fashion in Tourism Marketing" at the “2026 Global Fashion Management Conference at Madrid” which will be held at the ISEM Fashion Business School, University of Navarra, Madrid, Spain July 16-19, 2026. This track aims to bring together researchers and industry experts to explore the dynamic intersection of fashion and tourism communication and marketing.
Track Description:
Fashion plays a crucial role in tourism marketing, influencing travelers’ perceptions, choices, and overall experiences. In recent years, the convergence of fashion and tourism has emerged as a captivating and influential force in shaping consumer behaviours and tourism destination choices. Despite the increasing recognition of the symbiotic relationship between fashion and tourism, which is also in academic studies (Gravari-Barbas & Sabatini, 2023), communication and marketing aspects remain with a notable research gap.
The "Fashion in Tourism Communication and Marketing" track seeks to unravel the multifaceted relationship between these two industries, exploring how fashion influences travel decisions and how tourism destinations leverage fashion in their marketing strategies.
We invite submissions that address, but are not limited to the following topics:
- Destination Branding through Fashion: Analyzing the role of fashion in promoting and establishing the brand identity of tourism destinations.
- Fashion Events and Tourism: Investigating the impact of fashion events, shows, and festivals on communicating specific destinations.
- Fashion Influencers and Travel Trends: Exploring the influence of fashion influencers and bloggers on travel trends and destination choices.
- Cultural Significance of Fashion in Tourism: Examining the cultural aspects of fashion and how it contributes to the overall tourism experience.
- Digital Marketing and E-commerce in Fashion Tourism: Assessing the role of digital platforms, e-commerce, and social media in promoting fashion-related tourism experiences.
Submission to the 2026 GFMC at Madrid:
Authors should submit the extended abstract to the track called “Fashion in Tourism Communication and Marketing” of the 2026 GFMC at Madrid before January 31, 2026 to be qualified for the formal full-paper submission to this Tourism Review Special issue. The submissions accepted by and presented in the track called “Fashion Marketing and Consumer Research in the Era of AI Transformation” of the 2026 GFMC at Madrid would be invited to submit the full manuscript to the special issue.
2025 GFMC at Madrid Submission System: https://2026gfmc.imweb.me/24452063
Full Paper Submission to the Tourism Review Virtual Special Issue:
TOURISM REVIEW: https://www.emerald.com/tr
Selected papers from the submissions to the “Fashion in Tourism Communication and Marketing” track of the “2026 Global Fashion Management Conference in Madrid” will be considered for possible publication in a virtual special issue of Tourism Review.
Please submit your paper to Tourism Review including the word “fashion” in the title.
The deadline to submit full papers is October 18th, 2026.
Track Chairs:
Prof. Dimitrios Buhalis
Bournemouth University Business School, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk
Dr. Nadzeya Sabatini
Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch
Professor Eduardo Parra López
Universidad de La Laguna Dpto Dirección de Empresas e Historia Económica
Cº de la Hornera S/N. La Laguna, 38071, Tenerife, España, eparra@ull.edu.es
References:
Gravari-Barbas, M., & Sabatini, N. (Eds.). (2023). Fashion and Tourism: Parallel Stories. Emerald Publishing Limited. Leeds, pp. 1-392. https://doi.org/10.1108/S1571-5043202426
Call for Papers:
“Fashion in Tourism Communication and Marketing” Track
2026 Global Fashion Management Conference at Madrid
For the Tourism Review Special Issue
Extended Submission Deadline: January 31, 2026
https://2026gfmc.imweb.me
We are delighted to announce the call for abstracts for the dedicated track on "Fashion in Tourism Marketing" at the “2026 Global Fashion Management Conference at Madrid” which will be held at the ISEM Fashion Business School, University of Navarra, Madrid, Spain July 16-19, 2026. This track aims to bring together researchers and industry experts to explore the dynamic intersection of fashion and tourism communication and marketing.
Track Description:
Fashion plays a crucial role in tourism marketing, influencing travelers’ perceptions, choices, and overall experiences. In recent years, the convergence of fashion and tourism has emerged as a captivating and influential force in shaping consumer behaviours and tourism destination choices. Despite the increasing recognition of the symbiotic relationship between fashion and tourism, which is also in academic studies (Gravari-Barbas & Sabatini, 2023), communication and marketing aspects remain with a notable research gap.
The "Fashion in Tourism Communication and Marketing" track seeks to unravel the multifaceted relationship between these two industries, exploring how fashion influences travel decisions and how tourism destinations leverage fashion in their marketing strategies.
We invite submissions that address, but are not limited to the following topics:
Submission to the 2026 GFMC at Madrid:
Authors should submit the extended abstract to the track called “Fashion in Tourism Communication and Marketing” of the 2026 GFMC at Madrid before January 31, 2026 to be qualified for the formal full-paper submission to this Tourism Review Special issue. The submissions accepted by and presented in the track called “Fashion Marketing and Consumer Research in the Era of AI Transformation” of the 2026 GFMC at Madrid would be invited to submit the full manuscript to the special issue.
2025 GFMC at Madrid Submission System: https://2026gfmc.imweb.me/24452063
Full Paper Submission to the Tourism Review Virtual Special Issue:
TOURISM REVIEW: https://www.emerald.com/tr
Selected papers from the submissions to the “Fashion in Tourism Communication and Marketing” track of the “2026 Global Fashion Management Conference in Madrid” will be considered for possible publication in a virtual special issue of Tourism Review.
Please submit your paper to Tourism Review including the word “fashion” in the title.
The deadline to submit full papers is October 18th, 2026.
Track Chairs:
Prof. Dimitrios Buhalis
Bournemouth University Business School, Dorset, BH12 5BB, UK, dbuhalis@bournemouth.ac.uk
Dr. Nadzeya Sabatini
Institute of Digital Technologies for Communication, Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana. Via Buffi 13, Lugano, Switzerland, nadzeya.sabatini@usi.ch
Professor Eduardo Parra López
Universidad de La Laguna Dpto Dirección de Empresas e Historia Económica
Cº de la Hornera S/N. La Laguna, 38071, Tenerife, España, eparra@ull.edu.es
References:
Gravari-Barbas, M., & Sabatini, N. (Eds.). (2023). Fashion and Tourism: Parallel Stories. Emerald Publishing Limited. Leeds, pp. 1-392. https://doi.org/10.1108/S1571-5043202426