Theme | Art, Food, Music, Movies, Games and Fashion. AI and phygital experiences in the intersection of Fashion and other sectors. Potential Topics (but are not limited to): Researches on the cross-contamination between Fashion and other fields (Art, Food & Wine, Music, Movies, Theatre, Games, Tourism, and beyond) in the context of AI and/or for the creation of physical and/or digital experiences. The call welcomes theoretical, methodological, and empirical contributions. |
Co-Chairs | Raffaele Donvito, University of Florence, Italy e-mail: raffaele.donvito@unifi.it Francesca Checchinato, Ca’ Foscari University of Venice, Italy e-mail: checchin@unive.it Juran Kim, Jeonju University e-mail: jrkim@jj.ac.kr |
Submission Guidelines | Manuscripts must follow Manuscript Submission Guidelines of 2026 Global Fashion Marketing Conference and Reference Style of GAMMA Journals and Proceedings https://2026gfmc.imweb.me/35/?q=YToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmode=view&idx=167340125&t=board Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript. |
Sponsoring Journal | The Italian Journal of Marketing (ITJM) will consider selected papers presented at the 2026 SIM-GAMMA JOINT SYMPOSIUM to be published in ITJM regular issues through fast-track process. If you want your paper to be considered for possible publication in ITJM, then please inform the chairs of the Joint Symposium. |
CALL FOR PAPERS: 2026 SIM-GAMMA JOINT SYMPOSIUM MADRID
Conference
2026 Global Fashion Marketing Conference at Madrid
https://2026gfmc.imweb.me/
Organizer
GAMMA - Global Alliance of Marketing & Management Associations
Track
2026 SIM-GAMMA JOINT SYMPOSIUM
Joint Symposium Organizers
SIM – The Italian Marketing Association
GAMMA- Global Alliance of Marketing & Management Associations
Theme
Art, Food, Music, Movies, Games and Fashion. AI and phygital experiences in the intersection of Fashion and other sectors. Potential Topics (but are not limited to):
Researches on the cross-contamination between Fashion and other fields (Art, Food & Wine, Music, Movies, Theatre, Games, Tourism, and beyond) in the context of AI and/or for the creation of physical and/or digital experiences.
The call welcomes theoretical, methodological, and empirical contributions.
Co-Chairs
Raffaele Donvito, University of Florence, Italy
e-mail: raffaele.donvito@unifi.it
Francesca Checchinato, Ca’ Foscari University of Venice, Italy
e-mail: checchin@unive.it Juran Kim, Jeonju University e-mail: jrkim@jj.ac.kr
Date
July 16 – 19, 2026
Venue
Madrid: ISEM Fashion Business School, University of Navarra
Submission Deadline
15th March, 2026 (special extended deadline for 2026 SIM-GAMMA JOINT SYMPOSIUM)
Submission System
Through the Submission menu in “2026 Global Marketing Conference at Seoul Conference Submission” link: https://2026gfmc.imweb.me/24452063
Submission Guidelines
Manuscripts must follow Manuscript Submission Guidelines of 2026 Global Fashion Marketing Conference and Reference Style of GAMMA Journals and Proceedings
https://2026gfmc.imweb.me/35/?q=YToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmode=view&idx=167340125&t=board
Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
Sponsoring Journal
The Italian Journal of Marketing (ITJM) will consider selected papers presented at the 2026 SIM-GAMMA JOINT SYMPOSIUM to be published in ITJM regular issues through fast-track process. If you
want your paper to be considered for possible publication in ITJM, then please inform the chairs of the Joint Symposium.