From the Conference Co-Chair

Dear Attendees,

Welcome to the 2026 Global Fashion Management Conference in Madrid.

GFMC has become a premier global forum for fashion management scholarship, bringing together leading researchers to advance the field. This year, we are honored to convene at ISEM Fashion Business School (University of Navarra)—a dedicated space for event of fashion science and fashion management—whose mission aligns with our commitment to rigorous research and meaningful industry impact. Once again, under the organization of Professors Kim and Ko and the GAMMA community, we will explore state-of-the-art ideas, robust methods, and practice-ready insights.

Madrid—vibrant, creative, and connected—offers an ideal setting for dialogue across continents and disciplines. From heritage craftsmanship to digital transformation, from sustainability to data-powered retail in a luxury centered city, this year’s program invites bold thinking and productive collaboration.

We look forward to welcoming you to ISEM Fashion Business School - University of Navarra and to Madrid.

Best,

Dr. Pedro Mir, MBA, MSc

Conference Co-Chair

2026 Global Fashion Management Conference at Madrid

Professor of Marketing and Consumer Behavior

Director of Academic and Research Affairs

ISEM Fashion Business School

University of Navarra

Spain