From the Organizing Committee Chair
Dear Colleagues,
On behalf of the Conference Organizing Committee, we cordially invite you to the 2026 Global Fashion Management Conference (GFMC) at Madrid which will be held at the ISEM Fashion Business School, University of Navarra, Madrid, Spain, July 16-19, 2026.
‘2026 GFMC at Madrid’ will be a truly global conference since following organizations joined as co-hosts and the partner organizations: ISEM Fashion Business School of the University of Navarra, Korean Scholars of Marketing Science, ISCTE-IUL-Lisbon University Institute, and Center for Sustainability & Wellbeing, Yonsei University. The 2026 GFMC at Madrid will be organized by Global Alliance of Marketing & Management Associations (GAMMA). Madrid is one of the most culturally advanced, and exciting cities in the fashion world.
The 2026 GFMC at Madrid will focus on ‘Marketing & Management in the AI Fashion Transformation’ and provide strong contents covering marketing and management in fashion related subjects. A world-renowned, multidisciplinary scholars and business practitioners in fashion and management will gather to present concepts and their analyses. Special joint symposia and sessions will cover hot and current issues of management in fashion and other related areas.
Following sponsoring journals joined this conference to publish their special issues or sections with best papers presented in this joint conference: International Journal of Advertising, Asia Pacific Journal of Marketing and Logistics, Tourism Review, Journal of Global Fashion Marketing, Journal of Global Scholars of Marketing Science, and Journal of Global Sport Management.
The 2026 GFMC at Madrid will provide conference participants with opportunities for discussions and meeting space for various subjects. We welcome your paper submission and active participation in the presentations.
This conference will help you to interact with the latest cutting-edge theories and practices in fashion related areas.
In addition to the conference program, we will try to provide the conference participants with a variety of social and entertaining programs with our 27 years’ history in organizing academic activities.
GFMC conference had been held in European fashion hubs such as London (2014), Florence (2015), Vienna (2017), Paris (2019), Seoul in online format (2021), and Milan (2024). GFMC is well positioned as one of the most prestigious conferences in fashion marketing and management.
We sincerely look forward to your participation and valuable contribution at this meaningful conference.
With our warmest regards,
Eunju Ko, Ph.D
Organizing Committee Co-Chair of 2026 Global Fashion Management Conference at Madrid
President of Global Alliance of Marketing & Management Associations
Professor of Fashion Marketing, Yonsei University
Seoul, Republic of Korea