2026 GAMMA Doctoral Colloquium
Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, Department of Marketing, Innovation, Strategy and Operations (MISO), School of Business, The University of Leicester, Rm TC0.29 Brookfield House, 266 London Road, Leicester, LF2 1RQ, UK. jwc18@leicester.ac.uk. Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364.